Insights
Field notes.
Field notes on running media and newsroom platforms in production, including the Story Object Model (SOM) and the SOM bus.
27 September 2026
The tools in a newsroom, by category, and where each fits in SOM
Newsroom systems, wires, graphics, automation, prompters, media management, web publishing, verification, AI and dashboards: what each does and how it meets the Story Object Model.
Read the field note →27 September 2026
The story-centric newsroom workflow, from the wire to every platform, in SOM
How a newsroom turns wires, the diary and tips into stories told on TV, web and social, who does each step, and how the Story Object Model (SOM) describes every stage.
Read the field note →26 September 2026
MOS vs SOM: what each newsroom standard is for, and why you need both
MOS lets the newsroom system drive the devices that put a rundown on air. SOM shares the story itself with every system around it. The two standards compared, side by side.
Read the field note →24 September 2026
A bus you are allowed to break
Ten days after writing that somebody has to run the bus, we built one and broke it. Here is what SOM 1.0 taught us from the operator's chair.
Read the field note →14 September 2026
Who runs the bus?
The Story Object Model gives a newsroom one shared description of a story, and it does that well. What it deliberately does not give you is a broker, a delivery guarantee, an authentication model, or an answer at three in the morning. That half is an operations problem — and operations is what we do.
Read the field note →
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